Raising Awareness

"A centre of excellence in digital information management, providing advice and services to the library, information and cultural heritage communities."

UKOLN is based at the University of Bath.

UKOLN's Social Web Workshops

An Introduction to Web 2.0 and the Social Web

An Introduction to Web 2.0 and the Social Web
Monday 8th March 2010
Kingston Room, Bath's Historic Buildings Bath & North East Somerset Council, Stall Street Bath, BA1 1LZ. Use the Abbey Churchyard entrance, further details and maps can be found on the Bath's historic buildings Web site.
10am - 4pm, lunch included
Numbers of Participants
18 delegates
This workshop is aimed at members of the museums, libraries and archives communities. Priority will be given to those involved in MLA initiatives. Note that if the event is over-subscribed we reserve the right to cancel bookings in order to ensure that a suitable representation from across the sector is provided.
Now fully booked.

Web 2.0 and the Social Web are terms which are now being used widely. But what do these terms mean? And what, if anything, can Web 2.0 and the Social Web offer to museums, libraries and archives, especially small organisations with limited budgets and technical expertise?

This workshop will attempt to answer these questions. As well as demystifying the terms and the technologies, the workshop will also address the challenges which institutions may face in seeking to make use of Web 2.0 to support the needs of their users.

Learning Objectives
By the end of the workshop participants will:
  • Have gained an understanding of what is meant by the terms 'Web 2.0' and the 'Social Web'.
  • Have seen examples of Web 2.0 technologies including blogs, wikis, microblogs and RSS.
  • Have seen examples of the non-technical aspects of Web 2.0 including the importance of openness and user generated content.
  • Have seen examples of how Web 2.0 is being used in the cultural heritage sector.
  • Have explored barriers to the effective use of Web 2.0.
  • Have discussed ways of addressing such barriers.
  • Have had the opportunity to develop links and share resources with other participants at the workshop.
Accompanying Handouts
Participants will be provided with a number of handouts including relevant briefing papers.


A provisional timetable for the workshop is given below. Note that this format provides three parallel sessions. Participants will take part in each of the three sessions: a hands-on session; a group discussion on the opportunities provided by the Social Web and a group discussion on the barriers to effective use of the Social Web.

Time Session Comments
10.00-10.30 Registration  
10.30-10.50 Introduction, Marieke Guy, UKOLN Scene-setting and session aims
10.50-11.50 An Introduction to Web 2.0 and the Social Web, Marieke Guy, UKOLN Main talk
11.50-12.30 Communicating with the Facebook generation, Nicola McNee, Librarian, Kingswood School Case study
12.30-13.30 Lunch  
13.30-13.50 Me and my blogs, Ann Chapman, UKOLN Case study
13.50-14.20 Twitter at Reading, Peter Barnes, Corporate Information Systems Group, University of Reading Case study
14.20-15.00 Group Discussion: Exploring Options and Addressing Barriers Discussion group on the potential benefits of Web 2.0 and the Social Web
15.00-15.15 TEA  
15.15-15.30 Report Back
15.30-15.50 Addressing the Challenges, Marieke Guy, UKOLN Talk
15.50-16.00 Final Conclusions  
16.00 Workshop Ends  


Wet Paint Wiki
UKOLN Social Web Workshops Wiki


Introduction to Web 2.0 and the Social Web
[MS PowerPoint 97/2000 format] - [HTML format]
Communicating with the Facebook generation
[ Cultural Heritage blog post] - [Glogster poster]
Me and my blogs
[MS PowerPoint 97/2000 format] - [HTML format]
Addressing the Challenges
[MS PowerPoint 97/2000 format] - [HTML format]


Getting Started With Netvibes
Managing Feeds In Netvibes


Breakout Group Exercise: Opportunities and Barriers
[MS Word format]
Hands-on Exercise 1: Using an Externally Hosted Wiki Service
[MS Word format]
Hands-on Exercise 2: Using a Micro-blogging Service
[MS Word format]
Hands-on Exercise 3: Using Social Bookmarking and Sharing Services
[MS Word format]
Hands-on Exercise 4: Seeing how your Organisation is portrayed Online
[MS Word format]
Personal Action Plan
[MS Word format]

Briefing Papers

An Introduction to Blogs (briefing no 2)
Briefing Document: [About] - [HTML] - [MS Word]
Use of Blogs in Libraries (briefing no 3)
Briefing Document: [About] - [HTML] - [MS Word]
Developing Blog Policies (briefing no 5)
Briefing Document: [About] - [HTML] - [MS Word]
Addressing Barriers to Blogging (briefing no 12)
Briefing Document: [About] - [HTML] - [MS Word]
An Introduction to Social Networks (briefing no 13)
Briefing Document: [About] - [HTML] - [MS Word]
Facebook: Opportunities and Challenges (briefing no 14)
Briefing Document: [About] - [HTML] - [MS Word]
An Introduction to Micro-blogging (briefing no 35)
Briefing Document: [About] - [HTML] - [MS Word]
An Introduction to Twitter (briefing no 36)
Briefing Document: [About] - [HTML] - [MS Word]
A Risks and Opportunities Framework For The Social Web (briefing no 67)
Briefing Document: [About] - [HTML] - [MS Wordd]

Photos on Flick using socialwebbath2010.


For a list of related resources please see the Delicious social bookmarking Web site (for the tag 'mla-social-web-workshop') - a selection of the resources are listed below.


Marieke Guy, UKOLN

Marieke Guy works as a research officer in the Community and Outreach Team at UKOLN, a centre of excellence in digital information management based at the University of Bath. Much of her work involves exploring Web 2.0 technologies and their relevance to the communities she works with.

She is co-chair of the Institutional Web Management Workshop, an annual 3-day event for those involved in the provision of institutional Web services. In the past she has worked on many interesting projects including: preservation of Web resources, 'good' APIs, ePrints repository, Nof-digitise, the subject portals project and editor of a number of Web magazines.

Marieke is the remote worker champion at UKOLN. She writes a blog entitled Ramblings of a Remote Worker and has just won the National Remote Worker Award.

Ann Chapman, UKOLN

Ann Chapman also works in the in the Community and Outreach Team at UKOLN. Her work is mainly in the area of Bibliographic Management and Collection Description. Bibliographic management is concerned with the quality, standards and formats of bibliographic records in both current and retrospective cataloguing for material in all physical and digital forms. It also includes performance measurement of bibliographic databases. Ann is an active blogger on the UKOLN Cultural Heritage blog.

Nicola McNee, Librarian, Kingswood School

Nicola McNee has been Librarian at Kingswood School for the past 4 years. She has a wide range of previous experience working in academic and public libraries, mostly in Northern Ireland.

Nicola McNee can be contacted at or Her Twitter id is @nicolamcnee and her Learning Log is available at

Peter Barnes, Corporate Information Systems Group, University of Reading

Peter Barnes is an analyst programmer working for It Services at the University of Reading. His main focus is introducing new web based systems, such as the recently launched institutional research repository: Prior to working as a web developer he was an academic librarian based at Senate House, University of Reading and remains a key IT liaison and advisor for information managers and museum service staff at the University of Reading. Exploiting the potential of Web 2.0 technologies is one of his current foci. You can view his personal twitter feed at

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