Plenary Talk 4:
Sky High or Free Fall - All Aboard the Web Rollercoaster
This page provides details of the plenary talk on
"Sky High or Free Fall - All Aboard the Web Rollercoaster".
- Title:
- Sky High or Free Fall - All Aboard the Web Rollercoaster
- Speaker:
- David Sweeney, Royal Holloway
- Abstract:
- The first 10 years of the Web have been a rollercoaster ride,
largely undertaken with IT professionals at the controls. With exciting new
developments in personalisation (portals), publishing (blogs) and
procurement (e-business), the baton is now passing to Marketing experts as
web tools increasingly become commodity supplies. David Sweeney explores how
IT, Marketing and other professionals will interact to ensure that an
institutional web presence remains its most effective method of exposure,
delivering the maximum value with the minimum effort for users.
- Special Requirements:
- Standard networked PC
- Time:
- This talk took place from 09:45-10:30 on Thursday 7th July 2005.
- Contact Details
- David Sweeney
Vice-Principal, (Communications, Enterprise & Research)
Royal Holloway
University of London
LONDON
Realtime discussion for this talk
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