Institutional Web Management Workshop 2005: Whose Web Is It Anyway?
Workshop Session

Workshop Session B7: "WHS WEB S IT NEWY? - Including Mobile Phone Users in the Loop"

This page provides details for the workshop session on "WHS WEB S IT NEWY? - Including Mobile Phone Users in the Loop".

Title:

WHS WEB S IT NEWY? - Including Mobile Phone Users in the Loop (aka Developing SMS/MMS/Web/Email Interfaces)

Facilitator:

Adrian Tribe, Birkbeck College

Abstract:

Everyone knows that text messaging is hugely popular, particularly among 18-24 year olds. But to what extent are we making use of this technology in our institutions, whether as a marketing tool, or in communicating with our students and staff and allowing them to interact with the institution using this medium? The purpose of this workshop session is to highlight some of the useful facilities that are now cheaply available to enable institutions to make use of text messaging, particularly where the start or end point is a web interface, hence its relevance to managers of institutional Web services. We'll be looking at such things as:

• conducting text polls with the results being shown on a Web page in real-time;
• administering news alert services and "subscription groups" via a simple Web interface;
• enabling students to text in their questions during a lecture ready to be displayed and answered at the end;
• managing a text messaging marketing campaign via the Web;
• developing SMS/MMS to Web interfaces;
• and more.

Come with your mobile phone and some credit so that you can participate fully in this workshop.

Learning Outcomes:

By the end of the session participants will have gained an understanding of some of the services available to institutions that will enable them to exploit the immense popularity of text messaging as part of their corporate strategies (marketing, communication, web, teaching and learning, information etc). Having had an opportunity to take part in various demonstrations during the workshop, participants will be able to return to their institutions with first-hand experience of the potential for such systems.

Room Requirements:

Networked PC and data projector. Mobile phone signal reception across all networks must be available in the room.

Venue:

Conference Room 5 (capacity 14/25). See venue details.

Time:

This session took place from 16:00-17:30 on Thursday 7^th July 2005.

Contact Details

Adrian Tribe
Web Manager
Birkbeck
University of London
Malet Street
London
WC1E 7HX

Email: A.Tribe AT bbk.ac.uk
Phone: +44 20 7631 6291

SMS Messaging Service

Participants on this session are encouraged to subscribe to an SMS messaging service which will be used during the session (and in advance of the event.

Text 'iwmw2005 sms start' to 60300 if you would like to receive further information about this workshop in the run-up to the event. Your network's standard text send charge applies - i.e. this is not a premium rate service.