Raising Awareness

"A centre of excellence in digital information management, providing advice and services to the library, information and cultural heritage communities."

UKOLN is based at the University of Bath.

UKOLN's Social Web Workshops

An Introduction to Web 2.0 and the Social Web

An Introduction to Web 2.0 and the Social Web
Monday 22nd March 2010
Central library, 7, Lion Yard, Cambridge, CB2 3QD, disabled access
10am - 4pm, lunch included
Numbers of Participants
This workshop is aimed at members of the museums, libraries and archives communities. Priority will be given to those involved in MLA initiatives. Note that if the event is over-subscribed we reserve the right to cancel bookings in order to ensure that a suitable representation from across the sector is provided.
Fully booked.

Web 2.0 and the Social Web are terms which are now being used widely. But what do these terms mean? And what, if anything, can Web 2.0 and the Social Web offer to museums, libraries and archives, especially small organisations with limited budgets and technical expertise?

This workshop will attempt to answer these questions. As well as demystifying the terms and the technologies, the workshop will also address the challenges which institutions may face in seeking to make use of Web 2.0 to support the needs of their users.

Learning Objectives
By the end of the workshop participants will:
  • Have gained an understanding of what is meant by the terms 'Web 2.0' and the 'Social Web'.
  • Have seen examples of Web 2.0 technologies including blogs, wikis, microblogs and RSS.
  • Have seen examples of the non-technical aspects of Web 2.0 including the importance of openness and user generated content.
  • Have seen examples of how Web 2.0 is being used in the cultural heritage sector.
  • Have explored barriers to the effective use of Web 2.0.
  • Have discussed ways of addressing such barriers.
  • Have had the opportunity to develop links and share resources with other participants at the workshop.
Accompanying Handouts
Participants will be provided with a number of handouts including relevant briefing papers.


A provisional timetable for the workshop is given below. Note that this format provides three parallel sessions. Participants will take part in each of the three sessions: a hands-on session; a group discussion on the opportunities provided by the Social Web and a group discussion on the barriers to effective use of the Social Web.

Time Session Comments
10.00-10.30 Registration  
10.30-10.50 Introduction, Marieke Guy, UKOLN Scene-setting and session aims
10.50-11.50 An Introduction to Web 2.0 and the Social Web, Marieke Guy, UKOLN Main talk
11.50-12.30 The UL on Twitter, Emma Coonan, University of Cambridge Case study
12.30-13.30 Lunch  
13.30-14.00 Hands on Session: Making use of Web 2.0 and Social Web services Hands on Session
14.00-14.30 Parallel Session: Group Discussion: Exploring Options and Addressing Barriers Discussion group on the barriers to the deployment and effective use of Web 2.0 and the Social Web
14.30-15.00 To 'fb'.... or not to 'fb', Libby Tilley, University of Cambridge Case study
15.00-15.15 TEA  
15.15-15.30 Report Back
15.30-15.50 Addressing the Challenges, Marieke Guy, UKOLN Talk
15.50-16.00 Final Conclusions  
16.00 Workshop Ends  


WetPaint Wiki
UKOLN Social Web Workshops Wiki


Introduction to Web 2.0 and the Social Web
[MS PowerPoint 97/2000 format] - [HTML format]
To 'fb'.... or not to 'fb'
[MS PowerPoint 97/2000 format] - [HTML format]
The UL on Twitter
[MS PowerPoint 97/2000 format] - [HTML format]
Addressing the Challenges
[MS PowerPoint 97/2000 format] - [HTML format]


Getting Started With Netvibes
Managing Feeds In Netvibes


Breakout Group Exercise: Opportunities and Barriers
[MS Word format]
Hands-on Exercise 1: Using an Externally Hosted Wiki Service
[MS Word format]
Hands-on Exercise 2: Using a Micro-blogging Service
[MS Word format]
Hands-on Exercise 3: Using Social Bookmarking and Sharing Services
[MS Word format]
Hands-on Exercise 4: Seeing how your Organisation is portrayed Online
[MS Word format]
Personal Action Plan
[MS Word format]

Briefing Papers

An Introduction to Blogs (briefing no 2)
Briefing Document: [About] - [HTML] - [MS Word]
Use of Blogs in Libraries (briefing no 3)
Briefing Document: [About] - [HTML] - [MS Word]
Developing Blog Policies (briefing no 5)
Briefing Document: [About] - [HTML] - [MS Word]
Addressing Barriers to Blogging (briefing no 12)
Briefing Document: [About] - [HTML] - [MS Word]
An Introduction to Social Networks (briefing no 13)
Briefing Document: [About] - [HTML] - [MS Word]
Facebook: Opportunities and Challenges (briefing no 14)
Briefing Document: [About] - [HTML] - [MS Word]
An Introduction to Micro-blogging (briefing no 35)
Briefing Document: [About] - [HTML] - [MS Word]
An Introduction to Twitter (briefing no 36)
Briefing Document: [About] - [HTML] - [MS Word]
A Risks and Opportunities Framework For The Social Web (briefing no 67)
Briefing Document: [About] - [HTML] - [MS Wordd]

Photos on Flick using socialwebcambridge2010.


For a list of related resources please see the Delicious social bookmarking Web site (for the tag 'mla-social-web-workshop') - a selection of the resources are listed below.


Marieke Guy, UKOLN

Marieke Guy works as a research officer in the Community and Outreach Team at UKOLN, a centre of excellence in digital information management based at the University of Bath. Much of her work involves exploring Web 2.0 technologies and their relevance to the communities she works with.

She is co-chair of the Institutional Web Management Workshop, an annual 3-day event for those involved in the provision of institutional Web services. In the past she has worked on many interesting projects including: preservation of Web resources, 'good' APIs, ePrints repository, Nof-digitise, the subject portals project and editor of a number of Web magazines.

Marieke is the remote worker champion at UKOLN. She writes a blog entitled Ramblings of a Remote Worker and has just won the National Remote Worker Award.

Elizabeth (Libby) Tilley, English Faculty Librarian, University of Cambridge

Libby is the English Faculty Librarian at the University of Cambridge, and has been in this post for two and a half years. Prior to that, shw was subject librarian at the Earth Sciences Department at the University, and it was during her time there that I qualified and chartered. She initially trained as a teacher before moving into librarianship and as a result tends to focus on training, communication in its broadest sense, and the delivery of effective and personalized services. She is passionate about addressing the needs of users and tailoring the service she works for appropriately.

Emma Coonan, Research Skills and Development Librarian, Cambridge University Library

Emma Coonan is Research Skills and Development Librarian at Cambridge University Library. She directs and teaches on the Research Skills Programme, which aims to support and expand the information skills of students, researchers, academics and readers across the University of Cambridge. She is involved with promoting the Library's resources and services through news feeds, Twitter, and a growing programme of public engagement.

Emma holds a Ph.D. in literary theory as well as a masters in information and library management from Northumbria University. Her area of greatest professional interest is user behaviour, needs and expectations, and, as a corollary, designing methods of finding out more about each of these. She enjoys team-teaching and collaborative working, preferably over coffee.

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