Raising Awareness

"A centre of excellence in digital information management, providing advice and services to the library, information and cultural heritage communities."

UKOLN is based at the University of Bath.

UKOLN's Social Web Workshops

An Introduction to Web 2.0 and the Social Web

An Introduction to Web 2.0 and the Social Web
Monday 22nd February 2010
Business Insight, Birmingham Central Library, Chamberlain Square, Birmingham, B3 3HQ, disabled access
10am - 4pm, lunch included
Numbers of Participants
22 delegates
This workshop is aimed at members of the museums, libraries and archives communities. Priority will be given to those involved in MLA initiatives. Note that if the event is over-subscribed we reserve the right to cancel bookings in order to ensure that a suitable representation from across the sector is provided.
Now fully booked.

Web 2.0 and the Social Web are terms which are now being used widely. But what do these terms mean? And what, if anything, can Web 2.0 and the Social Web offer to museums, libraries and archives, especially small organisations with limited budgets and technical expertise?

This workshop will attempt to answer these questions. As well as demystifying the terms and the technologies, the workshop will also address the challenges which institutions may face in seeking to make use of Web 2.0 to support the needs of their users.

Learning Objectives
By the end of the workshop participants will:
  • Have gained an understanding of what is meant by the terms 'Web 2.0' and the 'Social Web'.
  • Have seen examples of Web 2.0 technologies including blogs, wikis, microblogs and RSS.
  • Have seen examples of the non-technical aspects of Web 2.0 including the importance of openness and user generated content.
  • Have seen examples of how Web 2.0 is being used in the cultural heritage sector.
  • Have explored barriers to the effective use of Web 2.0.
  • Have discussed ways of addressing such barriers.
  • Have had the opportunity to develop links and share resources with other participants at the workshop.
Accompanying Handouts
Participants will be provided with a number of handouts including relevant briefing papers.


A provisional timetable for the workshop is given below. Note that this format provides three parallel sessions. Participants will take part in each of the three sessions: a hands-on session; a group discussion on the opportunities provided by the Social Web and a group discussion on the barriers to effective use of the Social Web.

Time Session Comments
10.00-10.30 Registration  
10.30-10.50 Introduction, Marieke Guy, UKOLN Scene-setting and session aims
10.50-11.50 An Introduction to Web 2.0 and the Social Web, Marieke Guy, UKOLN Main talk
11.50-12.30 Birmingham Libraries 2.0, Jen Bakewell and Matthew Jelfs, Birmingham City Library Case study
12.30-13.30 Lunch  
13.30-14.00 Making Heritage More Engaging, Janet E Davis Case study
14.00-15.00 Group Discussion: Exploring Options and Addressing Barriers Discussion group on the potential benefits of Web 2.0 and the Social Web
15.00-15.15 TEA  
15.15-15.30 Report Back
15.30-15.50 Addressing the Challenges, Marieke Guy, UKOLN Talk
15.50-16.00 Final Conclusions  
16.00 Workshop Ends  


Wet Paint Wiki
UKOLN Social Web Workshops Wiki


Introduction to Web 2.0 and the Social Web
[MS PowerPoint 97/2000 format] - [HTML format]
Birmingham Libraries 2.0
[MS PowerPoint 97/2000 format] - [HTML format]
Making Heritage More Engaging, Janet E Davis
[MS PowerPoint 97/2000 format] - [HTML format]
Addressing the Challenges
[MS PowerPoint 97/2000 format] - [HTML format]


Getting Started With Netvibes
Managing Feeds In Netvibes


Breakout Group Exercise: Opportunities and Barriers
[MS Word format]
Hands-on Exercise 1: Using an Externally Hosted Wiki Service
[MS Word format]
Hands-on Exercise 2: Using a Micro-blogging Service
[MS Word format]
Hands-on Exercise 3: Using Social Bookmarking and Sharing Services
[MS Word format]
Hands-on Exercise 4: Seeing how your Organisation is portrayed Online
[MS Word format]
Personal Action Plan
[MS Word format]

Briefing Papers

An Introduction to Blogs (briefing no 2)
Briefing Document: [About] - [HTML] - [MS Word]
Use of Blogs in Libraries (briefing no 3)
Briefing Document: [About] - [HTML] - [MS Word]
Developing Blog Policies (briefing no 5)
Briefing Document: [About] - [HTML] - [MS Word]
Addressing Barriers to Blogging (briefing no 12)
Briefing Document: [About] - [HTML] - [MS Word]
An Introduction to Social Networks (briefing no 13)
Briefing Document: [About] - [HTML] - [MS Word]
Facebook: Opportunities and Challenges (briefing no 14)
Briefing Document: [About] - [HTML] - [MS Word]
An Introduction to Micro-blogging (briefing no 35)
Briefing Document: [About] - [HTML] - [MS Word]
An Introduction to Twitter (briefing no 36)
Briefing Document: [About] - [HTML] - [MS Word]
A Risks and Opportunities Framework For The Social Web (briefing no 67)
Briefing Document: [About] - [HTML] - [MS Wordd]

Photos on Flick using socialwebbirmingham2010.


For a list of related resources please see the Delicious social bookmarking Web site (for the tag 'mla-social-web-workshop') - a selection of the resources are listed below.


Marieke Guy, UKOLN

Marieke Guy works as a research officer in the Community and Outreach Team at UKOLN, a centre of excellence in digital information management based at the University of Bath. Much of her work involves exploring Web 2.0 technologies and their relevance to the communities she works with.

She is co-chair of the Institutional Web Management Workshop, an annual 3-day event for those involved in the provision of institutional Web services. In the past she has worked on many interesting projects including: preservation of Web resources, 'good' APIs, ePrints repository, Nof-digitise, the subject portals project and editor of a number of Web magazines.

Marieke is the remote worker champion at UKOLN. She writes a blog entitled Ramblings of a Remote Worker and has just won the National Remote Worker Award.

Matthew Jelfs, Business Advice Officer, Birmingham City Library

Matthew started working for Birmingham Libraries in 2003, whilst completing a Masters Degree in Cultural Analysis at Coventry University. After a brief stint in Central Lending he joined Business Insight as a Senior Library Assistant, specialising in Intellectual Property and supporting creative businesses. He also played a key role in the delivery of a large Equals funded project. During 2006 he took the post of Business Advice Officer and widened his experience and range of duties, notably managing the Creative Insight team and qualifying as a SFEDI accredited business advisor. Over the past year he has developed a keen interest in social media, developing YouTube, Facebook and Twitter resources for Business Insight.

Jen Bakewell, Children's and Youth Librarian, Birmingham City Library

Jen Bakewell is a Children's and Youth Librarian for Birmingham Libraries. She has experience across a range of library sectors including school, academic, civil service and public libraries and is interested in learning, coaching, creativity and innovation. Jen likes web 2.0 because of the potential for reaching new audiences and delivering services in innovative ways but she still reads books that are printed on real paper.

Janet E Davis

Janet is one of the relatively few who have worked across all domains in public heritage. She has been involved with creating, developing standards for, and promoting public heritage web resources during the last 10 years, mostly based in the North East. Developing the use of ITC in public heritage has been part of her work since 1986. She has been using social media on the web a lot over the past year, and considering how different heritage organisations are using Twitter and Facebook in particular. The most recent major project on which she worked was the Parks and Gardens UK Web resource, an HLF-funded national web resource about UK historic parks and gardens. More information is available at

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