Raising Awareness

"A centre of excellence in digital information management, providing advice and services to the library, information and cultural heritage communities."

UKOLN is based at the University of Bath.

Web 2.0 and Social Networking for Museums, Libraries & Archives

Opportunities Provided By Web 2.0

A summary of the three discussion groups on opportunities for making use of Web 2.0 (and associated challenges in one case) is given below.

Group 1

Low-hanging fruit:

  • Wikipedia (easy to update; v popular)
  • Facebook (easy to set group up; popular)
  • Don't have to worry about templates, ..


  • RSS, but maybe just for large orgs in areas such as advertising events
  • Blogs if you have something worthwhile to say
  • YouTube esp. for museums museum video plus narrative. Embed in your own Web site as well as in YouTube

Group 2

  • V. useful for marketing
  • Lecture podcasts - building on existing lunchtime lecturers
  • Blogs for book reviews
  • Blogs for feedback for visitor to museums
  • Useful for evaluation
  • Adds to nos. of visited sites (may be needed in KPIs)
  • Seeing what ones' peers are doing and learning from
  • Widgets look interesting e.g. ask-a-librarian
  • Local history - building archives; comments from visitors on old photos
  • Google Maps - what else is near your organisation

Group 3

  • Wider audience engagement *(with virtual audience). Access benefits
  • Useful for post-visit comments and keeping in contact with visitors
  • Can build communities around topics of interest
  • Use of photos to enhance archives
  • Asking people for info on photos on archives
  • Keeping in touch with colleagues & sharing knowledge across community
  • Networking between organisations
  • Education and use in outreach to children
  • Using Skype to engage with experts who may be remote
  • Use for bookclubs, etc. - a space for discussions
  • Today's Web 2.0 stuff is tomorrow's social history
  • Use of cameras, videos etc. - user views on objects,...
  • Engaging with people who might not have visited the museum
  • Encouraging children through use of podcasts to share stories across generations
  • English content could be mashed and translated for international audiences
  • Can recruit volunteers to work on web 2.0 from outside normal geographical constraints
  • Could solicit reviews of merchandising
  • Use of Youtube for oral/video history projects
  • Storage or archives is cheaper and easier than storing fragile old documents, etc.
  • Could use free web 2.0 sites to try out web activity that could then be bought 'in house' if successful
  • MLA could develop web 2.0 tools specifically for their community