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Metrics and Social Web Services: Quantitative Evidence for their Use and Impact

Metrics and Social Web Services: Quantitative Evidence for their Use and Impact

Brian Kelly facilitated a one-day workshop on "Metrics and Social Web Services: Quantitative Evidence for their Use and Impact". The workshop was held at the Open University from 10.00-16.00 on Monday 11th July 2011. A report on the workshop was published on the UK Web Focus blog.

Note that the Twitter hashtag for the event was #ukolneim.


This one-day workshop will explore ways in which metrics related to the use of Social Web services can be used in order to provide evidence of how the services are being used; allow comparisons to be made with one's peers and enable trends in usage to be identified.

The workshop will cover both individual and institutional use of Social Web services to support a variety of professional activities in higher educational institutions ranging from use of Social Web services by researchers and institutional use to support marketing activities.

Date and Venue

The event took place at the Ambient Lab, Jennie Lee Building, Open University, Walton Hall, Milton Keynes, Buckinghamshire, MK7 6AA on 11 July 2011.

Remote Participants

Note that Livestream was used to provide the live video stream.

In addition note that a CoverItLive session was used for use by remote participants. This is embedded below. mobile-friendly interface is also available.

In addition a record of the discussions [MS Word format] is also available.


The slides used at the event should be available on the UKOLNeim group or using the UKOLNeim tag on Slideshare.

Note that a Lanyrd page has been created for this event. Fel free to join the page if you are attending the workshop or wish to track the event.

Expected Outcomes

At the end of the workshop participants should:

  • Have a better appreciation of the importance of the need to gather and interpret evidence.
  • Understand how metrics can be used to demonstrate the value and ROI of services.
  • Have seen examples of how institutions are gathering and using evidence.
  • Be aware of limitations of such approaches.
  • Have discussed ways in which such approaches can be used across the sector.


The timetable is given below.

Time Summary Resources
10.00-10.15 Registration/Coffee  
10.15-10.25 Introduction, Brian Kelly, UKOLN Slides: [PowerPoint] - [Slideshare]
Video: [Video recording of talk]
Slides (rehearsal): The following slides contain audio from a rehearsal of the talk: [PowerPoint] - [Slideshare]
Script (for rehearsal): [MS Word]
10.25-10.45 Why Impact, ROI and Marketing are No Longer Dirty Words, Amber Thomas, JISC Abstract - [PowerPoint] - [Slideshare]
10.45-11.00 Surveying our Landscape from Top to Bottom, Brian Kelly, UKOLN Abstract - [PowerPoint] - [Slideshare]
Video: [Video recording of talk]
11.00-11.20 Learning From Institutional Approaches, Ranjit Sidhu, SiD Abstract - [Slideshare]
Video: [Video recording of talk]
11.20-11.40 Identity, Scholarship and Metrics, Martin Weller, Open University Abstract - [Slideshare]
Video: [Video recording of talk]
11.40-12.20 Breakout Group 1: Sharing Experiences Abstract - [PowerPoint]
12.20-12.30 Report back
12.30-13.30 Lunch  
13.30-13.50 Impact of Open Media at the OU, Andrew Law, Open University Abstract - [Slideshare]
13.50-14.10 The Script Kiddie's Perspective, Tony Hirst, Open University Abstract - [Slideshare]
Video: [Video recording of talk]
14.10-15.00 Breakout Group 2: Planning for the Future Abstract - [PowerPoint]
15.00-15.15 Coffee  
15.15-15.30 Report back  
15.30-16.00 Conclusions  



The Eventbrite online booking system was used for this event. Note that the event was subscribed.

Further information about the events is available on the Evidence, Impact, Metrics blog.



Welcome to the Workshop
[MS PowerPoint 97/2000 format]
Surveying our Landscape from Top to Bottom
[MS PowerPoint 97/2000 format]
Breakout Sessions
[MS PowerPoint 97/2000 format]


Evidence, Impact and Metrics: Why The Need for This Work?
[MS Word 97/2000 format]
Action Plans
[MS Word 97/2000 format]