Raising Awareness

"A centre of excellence in digital information management, providing advice and services to the library, information and cultural heritage communities."

UKOLN is based at the University of Bath.

Monitoring and Maximising Organisational Impact using the Social Web

ILI 2010 Conference

The following sessions were held at the ILI 2010 conference which was held at Novotel London West, London on 13-15 October 2010.

Talk: Monitoring and Maximising Organisational Impact using the Social Web

Monitoring and Maximising Organisational Impact using the Social Web
Brian Kelly (UKOLN)

The Social Web is becoming accepted as a valuable tool for use by information professionals. It can be used for a wide range of purposes including engaging with one's user communities, engaging with one's peers, providing cost-effective hosting of services, allowing content to be easily reused in the users' preferred environment, viral marketing, etc.

But how do we measure the effectiveness of our use of the Social Web? After all, despite hearing examples of successful use of the Social Web, not every use will necessarily be successful. There will still be a need to identify the desired aims of use of Social Web services and to have in place mechanisms for ensuring that the aims are being achieved.

This talk will review ways in which a variety of Social Web services (such as blogs, Twitter and social sharing services) can be used and outline approaches for monitoring their effectiveness in achieving their desired goals.

Date And Time
The talk is part of the "Resource Management" session on Monitoring and maximising Organisation Impact which was held on Thursday 14th October 2010 from 11:45-12:30. The talk lasted for 20 minutes.
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Please note that this presentation is also available on Authorstream and is embedded below.


Biographical Details

Image of Brian Kelly Brian Kelly is UK Web Focus, a post funded by the JISC which advises the UK's higher and further education communities on best practices in use of the Web. Brian is an experienced presenter and has spoken at nearly all of the previous Internet Librarian International conferences. Brian has given many presentations on Web 2.0 and Library 2.0. In recent years Brian has been an invited plenary speaker at international conferences held in Stockholm, Taiwan, Singapore and Melbourne.