Raising Awareness

"A centre of excellence in digital information management, providing advice and services to the library, information and cultural heritage communities."

UKOLN is based at the University of Bath.

UKOLN's Social Web Workshops

An Introduction to Web 2.0 and the Social Web

An Introduction to Web 2.0 and the Social Web
Monday 8th February 2010
Discovery Museum, Blandford Square, Newcastle upon Tyne, Tyne and Wear, NE1 4JA, disabled access [map]
10am - 4pm, lunch included
Numbers of Participants
18 attendees
This workshop is aimed at members of the museums, libraries and archives communities. Priority will be given to those involved in MLA initiatives. Note that if the event is over-subscribed we reserve the right to cancel bookings in order to ensure that a suitable representation from across the sector is provided.
Now fully booked.

Web 2.0 and the Social Web are terms which are now being used widely. But what do these terms mean? And what, if anything, can Web 2.0 and the Social Web offer to museums, libraries and archives, especially small organisations with limited budgets and technical expertise?

This workshop will attempt to answer these questions. As well as demystifying the terms and the technologies, the workshop will also address the challenges which institutions may face in seeking to make use of Web 2.0 to support the needs of their users.

Learning Objectives
By the end of the workshop participants will:
  • Have gained an understanding of what is meant by the terms 'Web 2.0' and the 'Social Web'.
  • Have seen examples of Web 2.0 technologies including blogs, wikis, microblogs and RSS.
  • Have seen examples of the non-technical aspects of Web 2.0 including the importance of openness and user generated content.
  • Have seen examples of how Web 2.0 is being used in the cultural heritage sector.
  • Have explored barriers to the effective use of Web 2.0.
  • Have discussed ways of addressing such barriers.
  • Have had the opportunity to develop links and share resources with other participants at the workshop.
Accompanying Handouts
Participants will be provided with a number of handouts including relevant briefing papers.


A provisional timetable for the workshop is given below. Note that this format provides three parallel sessions. Participants will take part in two breakout sessions: a group discussion on the opportunities provided by the Social Web and a group discussion on the barriers to effective use of the Social Web.

Time Session Comments
10.00-10.30 Registration  
10.30-10.40 Introduction, Brian Kelly, UKOLN Talk: [PowerPoint] - [HTML]
10.40-11.20 An Introduction to Web 2.0 and the Social Web, Brian Kelly, UKOLN Talk: [PowerPoint] - [HTML]
11.20-11.50 Making Heritage More Engaging, Janet E Davis Case study: [PowerPoint] - [HTML]
11:50-12.20 Democracy, Jim Richardson Case study: [PowerPoint] - [HTML]
12:20-12.30 Discussion
12.30-13.30 Lunch  
13.30-13:55 BALTIC, David Coxon and Craig Astley Case study part 1: [PowerPoint] - [HTML]
Case study part 2: [PowerPoint] - [HTML]
14.00-15.00 Discussion group on the barriers to the deployment and effective use of Web 2.0 and the Social Web Break-out groups: [PowerPoint] - [HTML]
15.00-15.15 TEA  
15.15-15.30 Report back
15.30-15.50 Addressing the Challenges, Brian Kelly, UKOLN Talk: [PowerPoint] - [HTML]
15.50-16.00 Final Conclusions  
16:00 Workshop Ends  


Brian Kelly, UKOLN

Image of Brian Kelly Brian Kelly is UK Web Focus, a post funded by the JISC and the MLA which advises the UK's higher and further education communities and museums, libraries and archives sector on best practices in use of the Web. Brian is an experienced presenter, and has spoken at widely on a variety of topics related to effetcive use of Web 2.0 and the Social Web.

Janet E Davis

Janet is one of the relatively few who have worked across all domains in public heritage. She has been involved with creating, developing standards for, and promoting public heritage web resources during the last 10 years, mostly based in the North East. Developing the use of ITC in public heritage has been part of her work since 1986. She has been using social media on the web a lot over the past year, and considering how different heritage organisations are using Twitter and Facebook in particular. The most recent major project on which she worked was the Parks and Gardens UK Web resource, an HLF-funded national web resource about UK historic parks and gardens. More information is available at

Jim Richardson

Jim Richardson is Managing Director of Sumo, a specialist design consultancy working in the arts and cultural sectors and a co-founder of MuseumNext.

Jim has worked on a broad range of marketing campaigns and social media projects for clients including The National Gallery, The Natural History Museum, The National Trust and the BBC.

As a speaker and author, Jim has shared his vision of evolving arts audiences; people who want to step beyond being treated as spectators and wish to actively engage with cultural organisations through their venue, website and brand.

Jim lectures widely, addressing arts and cultural professionals at conferences across Europe and writes about social media in publications and on his blog: Museum Marketing.

David Coxon

David Coxon, heads up the IT team at BALTIC Centre for Contemporary Art in Gateshead, working amongst other things alongside the communications team on the development and delivery of BALTIC's internet and social networking services.

David's been described as a "Jedi Master of Stealth Marketing", combining an education in business and finance with 10 years experience in the world of graphic design , marketing and advertising, and 14 years working in IT, internet and the Social media. David has worked on a wide range of website from design and development, to project management of ecommerce projects, online games and integrated services.

David is a active member of the tech community in the North East, he's involved with Codeworks Barcamp NE, Tynetwestival, Bytenight NE, Thursday Fizz, and the North East IT community group and is a member of the Supermonday advisory group and more recently was been working with North East start up, helping them establish themselves on line. David was shortlisted for last years PC world blogger of the year award, has written for a number of publications and currently has a monthly Tech column in the Journal.


Accompanying Resources

A WetPaint wiki will be used to support the workshop

For a list of related resources please see the social bookmarking Web site using the tag 'social-web-newcastle-2010-02'.

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