Raising Awareness

"A centre of excellence in digital information management, providing advice and services to the library, information and cultural heritage communities."

UKOLN is based at the University of Bath.

Web 2.0 and Social Networking for Museums, Libraries & Archives

Barriers To Effective Use Of Web 2.0

A summary of the discussion groups on barriers to effective use of Web 2.0 at the UKOLN workshop on Exploiting the Potential of Web 2.0 and the Social Web organised on behalf of Renaissance West Midlands on 27th February 2009 is given below.

Note that the original source material for these notes is available on the workshop wiki.

Group 1:

  • firewall
  • attitudes of LAs
  • amount of forms to be filled in
  • branding, seen as 'compromising the corporate brand'
  • lack of time
  • switching register/style from that normally acceptable
  • pitching it to manager
  • staff reluctant to change, to release hold/control over information put forward
  • seen as a side-show, 'not my job', marginalised part to work, not that important
  • users abusing
  • time to police content / offending / inaccurate
  • association with unwanted content if not looked for
  • difficulty to get/ pull content back once it is out there
  • negative feedback
  • not control / or at least little control
  • copyright, right-click and download issues, money lost...
  • empty room if no one using it
  • can have invested a lot of time for it to move onto something else, the newest phase
  • fad/trend moves too quickly
  • need to move quickly, not planned for
  • so temporary
  • how do you archive it all??
  • is it relevant
  • monitoring
  • need a commitment to be involved to keep it moving
  • if it's static, it dies
  • living thing needs feeding
  • layout, clarity, ease of use, user friendly - if it's not obvious, then people will not bother to use it and will click out
  • too many of them around
  • need to make sure 'tested'
  • open to everyone
  • developed by everyone
  • too much choice
  • younger generation thing

Group 2:

Verbal feedback provided.

Group 3:

Verbal feedback provided.