Raising Awareness

"A centre of excellence in digital information management, providing advice and services to the library, information and cultural heritage communities."

UKOLN is based at the University of Bath.

UKOLN's Social Web Workshops

The Social Web: Opportunities in Difficult Times

The Social Web: Opportunities in Difficult Times
Wednesday 26th January 2011
Discovery Museum, Blandford Square, Newcastle upon Tyne, Tyne and Wear, NE1 4JA, disabled access
10am - 4pm, lunch included
Numbers of Participants
Between 10 and 20 delegates
This workshop is aimed at members of the museums, libraries and archives communities working in the cultural heritage sector. Please note that, due to space constraints, places are limited and we reserve the right to cancel multiple bookings from any one organisation; we also reserve the right to cancel the event if there are fewer than 10 bookings.
Bookings opened on 17 November 2010. Bookings closed at 5pm on 17 January 2011

In a time of decreasing budgets and a continuing emphasis on value for money, how can Social Web services help libraries, museums and archives (especially small organisations with limited budgets and technical expertise) deliver services in new ways and reach new audiences?

This workshop will look at what can be achieved using Social Web services such as blogs and micro-blogging. The workshop will look at choosing which services are best suited to achieve specific goals and offer ideas on how to address the challenges which institutions may face in seeking to make use of the Social Web in supporting the needs of their users.

Learning Objectives
By the end of the workshop participants will:
  • Have gained an understanding of what is meant by the 'Social Web'.
  • Have seen examples of the Social Web including blogs, microblogs and social networks.
  • Have seen examples of how the Social Web is being used in the cultural heritage sector.
  • Have explored how the Social Web can support specific objectives and user groups.
  • Have explored barriers to the effective use of the social Web.
  • Have discussed ways of addressing such barriers.
  • Have had the opportunity to develop links and share resources with other participants at the workshop.
Accompanying Handouts
Participants will be provided with a number of handouts including relevant briefing papers.


The event will start with registration at 10am for a 10.30 start. There will be a break for lunch (provided) at 12.30 and the event will finish at 4pm. The event will include presentations and group activity. A provisional timetable for the workshop is given below.

Time Session Comments
10.00-10.30 Registration  
10.30-10.40 Introduction, Ann Chapman, UKOLN Scene-setting and workshop aims
10.40-11.20 What Web 2.0 can do for you, Ann Chapman, UKOLN
Presentation: [MS Powerpoint] - [HTML]
Main talk
11.20-12.00 Preparing a business case Group exercise
12.00-12.30 Getting it right with Web 2.0, Ann Chapman, UKOLN
Presentation: [MS Powerpoint] - [HTML]
12.30-13.30 Lunch  
13.30-14.00 Making Heritage More Engaging, Janet E. Davis
Presentation: [MS Powerpoint]
Case study
14.00-14.30 To be confirmed Case study or hands on session
14.30-15.00 Open Discussion: Barriers Discussion on the barriers to the deployment and effective use of Web 2.0 and the Social Web
15.00-15.15 TEA  
15.15-15.35 Addressing the Challenges, Ann Chapman, UKOLN
Presentation: [MS Powerpoint] - [HTML]
15.35-16.00 Final Conclusions  
16.00 Workshop Ends  
A wiki for this event is available and participants are invited to introduce themeselves and note the issues that concern them.


Slides from the workshop are available - follow links in programme table above.


Breakout Group Exercise: Opportunities and Barriers
[MS Word format]
Hands-on Exercise 2: Using a Micro-blogging Service
[MS Word format]
Hands-on Exercise 3: Using Social Bookmarking and Sharing Services
[MS Word format]
Hands-on Exercise 4: Seeing how your Organisation is portrayed Online
[MS Word format]
Personal Action Plan
[MS Word format]

Briefing Papers

An Introduction to Blogs (briefing no 2)
Briefing Document: [About] - [HTML] - [MS Word]
Use of Blogs in Libraries (briefing no 3)
Briefing Document: [About] - [HTML] - [MS Word]
Use of Blogs in Museums (briefing no 4)
Briefing Document: [About] - [HTML] - [MS Word]
Developing Blog Policies (briefing no 5)
Briefing Document: [About] - [HTML] - [MS Word]
Addressing Barriers to Blogging (briefing no 12)
Briefing Document: [About] - [HTML] - [MS Word]
An Introduction to Social Networks (briefing no 13)
Briefing Document: [About] - [HTML] - [MS Word]
Facebook: Opportunities and Challenges (briefing no 14)
Briefing Document: [About] - [HTML] - [MS Word]
An Introduction to Micro-blogging (briefing no 35)
Briefing Document: [About] - [HTML] - [MS Word]
An Introduction to Twitter (briefing no 36)
Briefing Document: [About] - [HTML] - [MS Word]
A Risks and Opportunities Framework For The Social Web (briefing no 67)
Briefing Document: [About] - [HTML] - [MS Word]

Biographical Details

Ann Chapman works as a research officer in the Community and Outreach Team at UKOLN, a centre of excellence in digital information management, based at the University of Bath. Her recent work has involved developing the Cultural Heritage area of the UKOLN Web site and exploring how Web 2.0 technologies and social networking can support these communities.

She is currently working on cultural heritage support activity at UKOLN and manages the Cultural Heritage blog. In the past she has worked on many interesting projects including: a study of Web 2.0 use in UK HE, collection description, catalogue record quality, and cataloguing resources created for visually impaired people. She is also currently chair of the CILIP/BL Committee on RDA, which is part of the international effort to develop the new cataloguing rules 'Resource Description and Access' (RDA).

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