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Accessibility 2.0: Next Steps For Web Accessibility

This page contains details of a paper on "Accessibility 2.0: Next Steps For Web Accessibility" which has been published in the Journal of Access Services.

The issue was published in January 2009.

Citation Details

Accessibility 2.0: Next Steps For Web Accessibility, Kelly, B., Sloan, D., Brown, S., Seale, J., Smith, S., Lauke, P. and Ball, S. Journal of Access Services, Vol.6 Issue 1 & 2, 2009, pp. 265-294.
DOI: 10.1080/15367960802301028


The paper is available from the University of Bath institutional repository.

[About] - [PDF format]

Author Posting. (c) Journal of Access Services, 2009. This is the author's version of the work. It is posted here by permission of 'Journal of Access Services' for personal use, not for redistribution. The definitive version was published in Journal of Access Services, Volume 6 Issue 1, January 2009.
doi:10.1080/15367960802301028 (

Author Details

The co-authors of this paper are:

  • Brian Kelly, UKOLN, University of Bath. ORCID: 0000-0001-5875-8744
  • David Sloan, University of Dundee
  • Steven Brown, De Montfort University
  • Jane Seale, University of Southampton
  • Patrick Lauke, University of Salford
  • Simon Ball, JISC TechDis
  • Stuart Smith, University of Manchester

Brian Kelly was the lead author. You can view Brian's Google+ page. His email address is currently


The Web Accessibility Initiative (WAI) was established to enhance the accessibility of Web resources for people with disabilities. In this article we argue that although WAI's advocacy work has been very successful, the WAI approach is flawed. Rather than WAI's emphasis on adoption of technical guidelines, the authors argue that the priority should be for a user-focused approach, which embeds best practices through the development of achievable policies and processes and which includes all stakeholders in the process of maximizing accessibility. The article describes a Tangram model, which provides a pluralistic approach to Web accessibility, and provides case studies that illustrate use of this approach. The article describes work that has informed the ideas in this article and plans for further work, including an approach to advocacy and education that coins the term Accessibility 2.0 to describe a renewed approach to accessibility, which builds on previous work but prioritizes the importance of the user.


Web accessibility; people with disabilities; WAI; WCAG; guidelines; contextual design