Institutional Web Management Workshop 2007:
Next Steps for the Web Management Community
Plenary Talks

Plenary Talk 5: The Promise of Information Architecture

This page provides details of the plenary talk on "The Promise of Information Architecture".

The Promise of Information Architecture
Keith Doyle, Salford University
Delegates will discover how, by taking the information architecture approach as their next step, they can improve the user experience and business benefits. Information architecture gives delegates a framework and benchmarks for managing Web provision at an institutional level. This should be an engaging and entertaining talk which would help delegates decide whether a formal IA role is appropriate to their organisation. Helping delegates consider their institutional strategic approach: What is IA? How is the role covered at the moment? Should it be a specific post rather than something that's squeezed in with everything else we do?
This talk took place from 11.00-11.45 on Tuesday 17th July 2007.


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Please note that the presentation is also available on the Slideshare repository