Plenary Talk 5:
The Promise of Information Architecture
This page provides details of the plenary talk on
"The Promise of Information Architecture".
- Title:
- The Promise of Information Architecture
- Speaker:
- Keith Doyle,
Salford University
- Abstract:
- Delegates will discover how, by taking the information architecture approach
as their next step, they can improve the user experience and business benefits.
Information architecture gives delegates a framework and benchmarks for managing
Web provision at an institutional level. This should be an engaging and entertaining
talk which would help delegates decide whether a formal IA role is appropriate to
their organisation. Helping delegates consider their institutional strategic approach:
What is IA? How is the role covered at the moment? Should it be a specific post
rather than something that's squeezed in with everything else we do?
- Time:
- This talk took place from 11.00-11.45 on Tuesday 17th July 2007.
