Raising Awareness

"A centre of excellence in digital information management, providing advice and services to the library, information and cultural heritage communities."

UKOLN is based at the University of Bath.

Online Information 2010


Brian Kelly gave a talk on Moving From Personal to Organisational Use of the Social Web at the Online Information 2010 conference. The conference was held on 30th November-2nd December 2010 in the Olympia Grand Hall, London.

The talk, which lasted for 20 minutes, took place in the session on 'Social media: strategy and leadership challenges' as part of the 'The social web and the cloud' track on Tuesday 30th November from 11.30-13.00.

Information For Programme

Brian Kelly
Job Title
UK Web Focus
UKOLN, University of Bath, UK
Title of Talk
Moving From Personal to Organisational Use of the Social Web
Three key learning points
  1. Participants will gain an understanding of how an individual's voice on the Social Web can provide an important aspect of effective use of such services.
  2. Participants will learn about possible concerns which organisations may have regarding use of the Social Web by individuals to support their professional activities.
  3. Participants will hear about the development of a framework which has been developed to address the tensions between individuals and the institution.
Date And Time
Tuesday 30th November 2010 from 12.25-12.45 in the session running from 11.30-13.00

Biographical Details

Image of Brian Kelly Brian Kelly is UK Web Focus at UKOLN, a post funded by the JISC to advise the UK's higher and further education communities on best practices in use of the Web. Brian is an experienced speaker on a variety of topics related to use of Web 2.0 and the Social Web. Brian is also a pro-active use of various Social Web services to support his professional activities. He has published over 750 posts on his UK Web Focus blog since its launch four years ago and also contributes to a number of other blogs. He was also an early adopter of Twitter which complements his mainstream blogging activities.

Brian has also published a variety of peer-reviewed papers including recent papers on "Empowering Users and Institutions: A Risks and Opportunities Framework for Exploiting the Social Web" and "Library 2.0: Balancing the Risks and Benefits to Maximise the Dividends". He has presented at various international conferences and has given invited keynote talks at conferences held in Sweden, Taiwan, Singapore and Australia.

Brian works at UKOLN, a national centre of expertise in digital information management, which is based at the University of Bath.



Moving From Personal to Organisational Use of the Social Web
[MS PowerPoint 97/2000 format] - [HTML format]


Moving From Personal to Organisational Use of the Social Web
On University of Bath Institutional Repository: [About] - [MS Word 97/2000 format] - [PDF format] - [HTML format]
On Scribd: About