Using Blogs Effectively Within Your Organisation
MW 2008 Conference

The following workshop took place at the Museums and the Web 2008 Conference on Wednesday 9th April 2008 in Montréal, Québec, Canada.

Using Blogs Effectively Within Your Organisation

Using Blogs Effectively Within Your Organisation
Brian Kelly (UKOLN) and Mike Ellis (Eduserv)
The dust is starting to settle after the initial heady rush of blogging within the museums sector. While the benefits of blogging have been well documented, it's now time to take a step back and look at some very practical elements involved with identifying potential barriers to implementing a sustainable blogging service within your institution.
This workshop will offer real user experiences with issues of using blogs (weblogs) and blogging in your museum. The session will start with an update on blog fundamentals - how the tools for blogging have developed, blog-specific search tools and blog aggregators.
Next are issues involved in setting up a blog, such as selection of software and hosting decisions. Using examples of best practice, we will move on to policy and procedure considerations such as blog scope, writing style and frequency of publication. Finally we'll discuss how to measure the success of your blogging efforts, focusing on user feedback, return on investment and impact assessment.
This workshop will be of interest to those who are new to blogging, or those who have experimented with blogs but would like to learn more about strategies and metrics for developing a sustainable and cost-effective blogging service.
Learning Objectives
By the end of the workshop session participants will:
Interactive elements
The workshop session will include brief presentations, demonstrations and group exercises. The interactive elements for the workshop will include:
Date And Time
This workshop will take place from 09:00-12:30 on Wednesday 9th April, 2008.

Biographical Details

Image of Brian Kelly Brian Kelly is UK Web Focus, a post funded by the JISC and the MLA which advises the UK's higher and further education communities and museums, libraries and archives sector on best practices in use of the Web. Brian is an experienced presenter, and has spoken at many conferences and seminars and organised many workshops. Brian works at UKOLN, a national centre of expertise in digital information management, which is based at the University of Bath.

Mike Ellis has just emerged from 7 years working as Head of Web for the National Museum of Science and Industry, UK, which comprises the Science Museum in London, Media Museum in Bradford and Railway Museum in York. Mike is now working for a Bath-based company called Eduserv who are a not for profit IT services group. Mike's interests are in user generated content, Web 2.0, ubiquitous computing and innovation and how to lever these for maximum benefit in cultural institutions.


The draft timetable is given below:

Time Topic Summary
09:00-09:20 Introduction (BK) This talk gives an introduction to the workshop and a brief overview of key blog concepts and provides an opportunity for participants to describe their interests in blogging and expectations for the workshop.
Slides: [MS PowerPoint format] (11 slides) - [HTML format]
09:20-09:40 Two Case Studies (ME/BK) Two brief presentations from the workshop facilitators will describe their experiences in setting up and sustaining blog services.
Slides: UK Web Focus Blog Case Study: [MS PowerPoint format] (11 slides) - [HTML format]
Slides: Mike Ellis Case Study: [SlideShare] (11 slides)
09:40-10:00 Why Have a Blog? In this group exercise participants will discuss the various ways in which blog services can be used within their organisation. (Exercise 1)
10:00-10:30 Why Have a Blog? (ME) This talk summarises a number of different ways in which blogs are being used in a museums context.
[SlideShare] (12 slides)
10:30-10:55 BREAK
10:55-11:15 What Are The Issues? In this group exercise participants will discuss the various issues which need to be addressed in order to ensure the establishment of a successful blog service. (Exercise 2)
11:15-11:45 Addressing The Issues (ME) This talk suggests identifies the issues which need to be addressed in order to establish a sustainable blogging service.
[SlideShare] (9 slides)
11:45-12:00 Group Exercise: Deployment Strategies Participants will work in small groups in order to identify approaches to take in sustaining and justifying a blog service.
Slides: [MS PowerPoint format] - [HTML format] (11 slides)
12:00-12:15 Building A Community: Embedding and Sharing Best Practices (BK) This talk will provide examples on best practices informed by the experiences of providing the UK Web Focus blog.
Slides: [MS PowerPoint format] - [HTML format] (5 slides)
12:15-12:30 Conclusions Workshop conclusions and general discussion


Note that the tag mw2008-blog-workshop was used for this workshop.


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