Using Blogs Effectively Within Your Library
ILI 2007 Conference

The following masterclass was held at the Internet Librarian International 2007 Conference on Sunday 7th October 2007 at the Copthorne Tara Hotel, London.

Using Blogs Effectively Within Your Library

Using Blogs Effectively Within Your Library
Brian Kelly (UKOLN) and Kara Jones (University of Bath)
The dust is starting to settle after the initial heady rush of blogging onto the library scene. While the benefits of blogging have been well documented, it's now time to take a step back and look at some very practical elements involved with identifying potential barriers to implementing a sustainable blogging service within your institution.
This workshop will offer real user experiences with issues of using blogs (weblogs) and blogging in your library. The session will start with an update on blog fundamentals - how the tools for blogging have developed, blog-specific search tools and blog aggregators.
Next are issues involved in setting up a blog, such as selection of software and hosting decisions. Using examples of best practice, we will move on to policy and procedure considerations such as blog scope, writing style and frequency of publication. Finally we'll discuss how to measure the success of your blogging efforts, focusing on user feedback, return on investment and impact assessment.
This workshop will be of interest to those who are new to blogging, or those who have experimented with blogs but would like to learn more about strategies and metrics for developing a sustainable and cost-effective blogging service.
Learning Objectives
By the end of the workshop session participants will:
Interactive elements
The workshop session will include brief presentations, demonstrations and group exercises. The interactive elements for the workshop will include:
Date And Time
This Masterclass session took place from 14:00-17:00 on Sunday 7th October, 2007.

Video Clip

If your browser supports Flash, a brief video clip about the workshop will be embedded into this page.


Biographical Details

Image of Brian Kelly Brian Kelly is UK Web Focus, a post funded by the JISC and the MLA which advises the UK's higher and further education communities and museums, libraries and archives sector on best practices in use of the Web. Brian is an experienced presenter, and has spoken at all the previous Internet Librarian Conferences held in the UK. Brian works at UKOLN, a national centre of expertise in digital information management, which is based at the University of Bath.

Kara Jones is a science subject librarian at the University of Bath, UK. Over the last few years she has developed an interest in social technologies and sees weblogs, wikis and podcasts opening doors for those of us who don't really know our XHTML from our CSS, but still want to develop online resources that engage our library communities.


The timetable is given below:

Time Topic Summary
14:00-14:20 Introduction (BK) This talk gives an introduction to the masterclass and a brief overview of key blog concepts and provides an opportunity for participants to describe their interests in blogging and expectations for the workshop.
Slides: [MS PowerPoint format] (10 slides) - [ODF format] - [HTML format] - [Google Presents]
14:20-14:40 Two Case Studies (KLJ/BK) Two brief presentations from the masterclass facilitators will describe their experiences in setting up and sustaining blog services.
Slides: UK Web Focus Blog Case Study: [MS PowerPoint format] (11 slides) - [ODF format] - [HTML format] - [Google Presents]
Slides: my:self-archive Case Study: [Slideshare]
14:40-15:00 Why Have a Blog? In this group exercise participants will discuss the various ways in which blog services can be used within their organisation. (Exercise 1)
15:00-15:15 Why Have a Blog? (KLJ) This talk summarises a number of different ways in which blogs are being used in a library context.
Slides: [SlideShare] (8 slides)
15:15-15:35 TEA
15:35-15:45 What About The Barriers? In this group exercise participants will discuss the various barriers to the establishment of a successful blog service. (Exercise 2)
15:45-15:55 Addressing The Barriers (KLJ) This talk suggests some ways in which barriers to setting up and sustaining a blogging services can be addressed.
Slides: [SlideShare] (17 slides)
15:55-16:15 Group Exercise: Deployment Strategies Participants will work in small groups in order to identify approaches to take in sustaining and justifying a blog service.
Slides: [MS PowerPoint format] - [HTML format] (11 slides)
16:15-16:45 Building A Community: Embeding and Sharing Best Practices (BK) This talk will provide examples on best practices informed by the experiences of providing the UK Web Focus blog.
Slides: [MS PowerPoint format] - [HTML format] (5 slides)
16:45-17:00 Conclusions Workshop conclusions and general discussion



A number of handouts were distributed including:

In addition briefing documents on Blog Basics, Launching Your Blog, Evaluating Your Blog, Building A Blogging Community, Library Uses For Blogs, Addressing Barriers to Blogging, Quality Processes for your Blog Content, Developing Blog Policies and Technical Issues For Your Blogging Service were also distributed.

Updated versionbs of most of these documents are now available from UKOLN's Cultural heritage Web site.


The following blog post mentions the workshop:


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