Raising Awareness

"A centre of excellence in digital information management, providing advice and services to the library, information and cultural heritage communities."

UKOLN is based at the University of Bath.

Using Social Media to Promote 'Good News'


Brian Kelly gave an invited talk on Using Social Media to Promote 'Good News' at a media conference for the Arts and Humanities Research Council (AHRC) held in the Arts 2 building, Queen Mary, University of London, Mile End Road, London, E1 4NS on 17th April 2012 from 14:00-14:45.

The talk took place from 14.00-14.45, which included 10 minutes for questions.


In this talk Brian Kelly will describe social media's roots in supporting personal communications and resource sharing. Although initially used by early adopters, and also used in personal as well as professional use, the benefits to support organisation marketing and user engagement activities are now becoming better appreciated.

In this talk Brian Kelly will describe the role social media can play in such activities and highlight some of the dangers in seeking to make use of social media in inappropriate ways. The importance of gathering and intepretting evidence of how social media is being used will also be discussed.


Use of Social Media to Promote Good News
[MS PowerPoint format]

Note that the slides are also available from Slideshare and are embedded below.

Biographical Details

Brian KellyBrian Kelly works for the Innovation Support Centre (ISC) at UKOLN, a JISC-funded organisation which supports innovation across the higher and further education sector.Brian makes active use of a variety of Social Web tools. If you would like to read more about his professional activities you can subscribe to the UK Web Focus blog which is available at or follow his Twitter account - briankelly.