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Publicising your Project

This page contains a few tips and pointers on publicising your deliverable. Ideally, all projects should spend significant time publicising their project through an appropriate range of media, including:

  • Setting up, and maintaining, their own Web pages
  • Papers and reports
  • Articles in newspapers, journals, magazines and web-zines
  • Mailing list announcements
Restricting yourself ot one media will mean that a large number of people potentially interested in your deliverable or project will be unaware of it. For example, posting news of project deliverables on lis-elib alone, though it will reach roughly 1,000 people, will not reach those who are not on lis-elib - or those who do not have email access. It is significant that those projects that have reported the most feedback and interest are those that have used a wider range of publicity media.

Indexing your Web pages on search engines

There are, unfortunately, a wide range of search engines in public use. Non of these index all of the Web, and they differ in how up to date the information within them is. Checkout details of the different criteria and features of search engines; however, you should, as a minimum, have your project Web pages indexed in: For speed, we recommend you use Submit it! to submit details of your project Web site. This will allow you to quickly index, or notify, a large variety of search engines about your Web-based service.

Publicising your project, or deliverables, via email lists

Email lists are a powerful way of reaching many people quickly and simply; no HTML, no DTP, just type and go!

Some pointers to mailing lists can be found in the mailing lists section.

Publicising in print

There are many useful print forums for disseminating news or announcements about your project; as well as the significant library or information science publications, you should also publicise in more subject-specific publications. For example, if you are setting up a subject gateway for the biological sciences, then work out which journals are well-read by UK academic biology researchers, library subject specialists in biology, and academics in the field.

There are many different publications which count the UK academic and librariana communities amongst their readership. The more significant of these, which you may wish to consider in terms of publicicity or dissemination, include:

  • Ariadne - a parallel Print and Web publication, appearing every two months. Several eLib projects are featured in every issue. Every UK academic university and computer centre, as well as key funders, Librarians and other academics, receive copies of the print version.
  • The Library Association (LA Record) Record - a monthly publication, very widely read in the UK academic and public library communities. More information can be found on the Library Association Web site.
  • The Times Higher Eudcation Supplement - available every friday, and mandatory reading for all academics. Every month or so, a multimedia supplement proves useful reading for the electronic library community. There is an associated Web site.
  • Managing Information - a monthly publication, produced by ASLIB, that features a wide range of material from the traditional and electronic library fields.
  • Roddy MacLeod submitted a list of journals and magazines in the field of the Internet, including useful contact details and relevant Web links.

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The Electronic Libraries Programme (eLib) was funded by the Joint Information Systems Committee (JISC)
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