Deployment Strategies For Web 2.0

Brian Kelly gave a talk on "Deployment Strategies For Web 2.0" in the Senate Chamber, Trent Building, University of Nottingham on 12th March 2007. The talk took place from 10.30 to 12.00.

For location details of the venue see:


During 2006 in particular the term 'Web 2.0' became widely discussed within the higher education community. Although initially there was scepticism about the 'next big thing', institutions are now realising that, although there is some marketing hype associated with the term, Web 2.0 also has the potential to bring real benefits to the community.

But how should institutions differentiate between the hype and the advantages? What risks are associated with Web 2.0? And, if there are risks, does this mean we should continue with existing systems or can we take a managed approach to the risks?

In this presentation Brian Kelly will review Web 2.0 and the potential benefits it can provide, and also address the concerns which institutions may have in seeking to exploit it. Brian will outline deployment strategies for Web 2.0, based on an informed understanding of possible risks, an understanding of organisational cultures and the threats and opportunities perceived by different groupings within the institution, an advocacy approach and small-scale experimentation which can help to engage a wider community in making use of Web 2.0 approaches and technologies.



Deployment Strategies For Web 2.0
[HTML format] - [MS PowerPoint 97/2000 format]

Biographical Details

Brian Kelly's job title is "UK Web Focus". His remit is to support the higher and further education and cultural heritage communities in making effective use of Web technologies. His post is funded by the JISC and the MLA.

Brian is an experienced Web developer having set up his first Web site in January 1993 whilst working in the Computing Service at the University of Leeds. Convinced of the potential of the Web Brian was an early pioneer and evangelist, giving many presentations across the UK higher education community and writing a handbook on Running A WWW Service. Since then Brian has written many articles and given many presentations about the Web and has attended several of the International World Wide Web Conferences, acting as a member of the programme committee on a number of occasions.

Since November 1996 Brian has been employed at UKOLN - a national centre of expertise in digital information management which is located at the University of Bath.

Brian's email address is b.kelly AT