Plenary Talk 7:
Marketing Man takes off his Tie: Customers, Communities and Communication
This page provides details of the plenary talk on
"Marketing Man takes off his Tie: Customers, Communities and Communication".
- Title:
- Marketing Man takes off his Tie: Customers, Communities and Communication
- Speaker:
- Peter Reader,
University of Bath
- Abstract:
- E-communications, e-marketing and social media are hot topics for university
marketers and communicators, with old ideas of 'control' looking more and more unrealistic.
Now the talk is of 'influence', viral marketing, students as customers, and of
client management, with the web and web technologies seen increasingly as the
university's most important marketing tools. So what are the challenges and what
are the issues with which marketers will face us? Expect more of "why" and "want" than of "how"!
- Time:
- This talk took place from 13:30-14.15 on Tuesday 17th July 2007.
