Web 2.0: How to Stop Thinking and Start Doing: Addressing Organisational Barriers
Mike Ellis and Brian Kelly were co-authors of a paper on "Web 2.0: How to Stop Thinking and Start Doing: Addressing Organisational Barriers" which was presented at the Museums and the Web 2007 which was held in San Francisco on 11-13th April 2007.
This paper is available in the University of Bath institutional repository (OPuS).
- Web 2.0: How to Stop Thinking and Start Doing: Addressing Organisational Barriers
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The presentation was given by Mike Ellis.
Ellis, M., and B. Kelly, Web 2.0: How to Stop Thinking and Start Doing: Addressing Organisational Barriers.
In J. Trant and D. Bearman (eds.).
Museums and the Web 2007: Proceedings. Toronto: Archives & Museum Informatics, published March 31, 2007 at
See also <http://www.ukoln.ac.uk/web-focus/papers/mw-2007/paper-web2.0/>
The phrase Web 2.0, now so well-known as to be generally considered mainstream, has taken hold on-line, first as a catch phrase and now as a way of life to many of the bigger, content rich providers. No longer are users content to just consume content; instead they want to take part in it, to personalise, it and to share experiences with others. In the museum sector, however, uptake has typically been low. Some notable exceptions exist, of course, but key questions remains. Why has deployment of this "new" approach to content been slow? What barriers exist in museums? How can we go about addressing these?
This paper attempts first to identify why Web 2.0 is of particular importance to our sector; next, to examine common barriers in our particular context; and finally, to find ways practitioners might go about addressing these barriers in their organisations.
Keywords: Web 2.0, policies, cultural change
Mike Ellis is Website Manager at The Science Museum, London. He looks after several websites for the Museum, which between them attract well over a million visits a month. As well as managing the operational running of the sites, he spends a lot of time building e-strategy and policy frameworks. He is particularly keen on developing innovative multi-channel content which puts users at the centre of the equation and which cross real-virtual boundaries.
Brian Kelly works for UKOLN, a centre of expertise in digital information funded by the Joint Information Systems Committee (JISC) of the Further and Higher Education Funding Councils and Museums, Libraries and Archives Council (MLA). Brian's job title is UK Web Focus - a national Web coordination and advisory post. His areas of work include Web standards, Web accessibility and quality assurance for digital library development activities. A current key area of work is in describing what Web 2.0 is and developing strategies for exploiting the benefits which Web 2.0 can provide whilst minimising potential risks.