Case Study 1 Media and Publicity Services
Web seen as a “central tool”
- but other channels remain key (e.g. hard copy)
- ironically, production of printed media likely to increase as result of web originated requests
Web initially seen as marketing “dream”
- 24 hrs, global, always current, local production costs
Cost of producing web material became a barrier
Conventional media now points to web resources
- increased expectations of what is available
Email direct from web pages “opens up” institution
Not keen on “policing” content of entire site
- Many “rogue” pages not widely seen anyway