The “Web Effect”
A “paradigmatic” shift in the nature of information provision
- A massive rise in expectations - realistic and otherwise
- Towards the “single institutional image”
Before the Web
- Multiple information sources producing multiple versions of the same information, aimed at different target “communities”
- prospective students, businesses, etc
- Information often only available on request
- Many inadequacies in “strategic” information management were “hidden”
- because separate individuals deal with separate departments