Fully Accept New Developments
Can chose to more fully to, say, HTML 4.0 and CSS 2.0:
- Can be exciting to be at leading edge
- Performance benefits
- Accessibility benefits
- Based on open-standards
- Provides motivation for users to upgrade browsers
- Likely to be solution at some point (cf. Gopher)
- Backwards compatibility problems with old browsers
- Costly to deploy new authoring news, training, ..
- Likely to be bugs and incompatibilities with new tools and browsers