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<title>IWMW 2005: Plenary Talks</title>
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<description>Plenary Talks at the Institutional Web Management Workshop 2005</description>
<dc:language>en-GB</dc:language>
<dc:date>2006-04-03</dc:date>
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<title>University Blogging: What Happens When Everyone Can Publish?</title>
<link>http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2005/talks/dale/</link>
<description>In January 2004 the University of Warwick decided to offer a blog to every student and member of staff, starting in Oct 2004. This talks explores why this decision was taken, why Warwick elected to build its own blogging tool, how the project was implemented, and what happened when the blogs went live.</description>
<dc:date>2005-07-06</dc:date>
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<item rdf:about="http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2005/talks/emmott/">
<title>Customers, Suppliers, and the Need for Partnerships</title>
<link>http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2005/talks/emmott/</link>
<description>Successful Web services arise from successful partnerships. Meeting the many and varied needs of customers requires a chain of partnerships between many and varied suppliers. With the pervasive web, how do these partnerships translate into effective services? More to the point, what happens when the partnerships cannot be established or fail to endure?</description>
<dc:date>2005-07-06</dc:date>
</item>

<item rdf:about="http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2005/talks/clark">
<title>Challenges at the University of Manchester arising from Project UNITY</title>
<link>http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2005/talks/clark/</link>
<description>The University of Manchester has just become the newest, (and largest single-site), higher education institution in the UK having been created from a merger premised on some substantive assertions with regard to establishing a research led world-class institution. The Web is the first experience that most applicants have of the university, and it promises to be the mechanism by which we will support the research, learning and administrative processes for the next decade, from 'cradle to grave'. The presentation will disclose the rationale for the merger and the plans made for the IT/IS infrastructures that will be developed to support the new vision (Manchester 2015). It will highlight the management issues concerning the development of brand image, interim environments, and the investments to gain real benefit from integrated environments to support the vision. It will ask the questions: Has Manchester taken a step too far in its IT/IS expectations? What is the future for the Web at Manchester? Can an integrated environment be delivered via the Web?</description>
<dc:date>2005-07-07</dc:date>
</item>

<item rdf:about="http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2005/talks/sweeney/">
<title>Sky High or Free Fall - All Aboard the Web Rollercoaster</title>
<link>http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2005/talks/sweeney/</link>
<description>The first 10 years of the Web have been a rollercoaster ride, largely undertaken with IT professionals at the controls. With exciting new developments in personalisation (portals), publishing (blogs) and procurement (e-business), the baton is now passing to Marketing experts as web tools increasingly become commodity supplies. David Sweeney explores how IT, Marketing and other professionals will interact to ensure that an institutional web presence remains its most effective method of exposure, delivering the maximum value with the minimum effort for users.</description>
<dc:date>2005-07-07</dc:date>
</item>

<item rdf:about="http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2005/talks/franklin/">
<title>There Is No Such Thing As A Silver Bullet: CMS And Portals Will Not Solve Your Problems!</title>
<link>http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2005/talks/franklin/</link>
<description>Portals (as a front end) and content management systems (as a back end) are being touted by many as the solution to our problems of serving and locating information. This talk will explore some of the issues that they raise and why they cannot provide a complete solution. But the good news is that it means you have a job for life (perhaps).</description>
<dc:date>2005-07-07</dc:date>
</item>

<item rdf:about="http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2005/talks/speller/">
<title>Publish and Be Damned: Re-purposing in the Real World</title>
<link>http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2005/talks/speller/</link>
<description>Over many years in UK institutions too many people have spent too much time with too little resource providing for the specificities of parallel publishing and re-purposing. This talk provides a case study of UCL's approach to integration between the print and Web worlds for recruitment publications. We will look at the technical solution whereby database integration with publishing software and CMS has been the goal and, perhaps just as important, the cultural challenge in terms of ownership of the processes and copy. We will review lessons learned from the pilot project - the publication of UCL's Study Abroad Guide - and plans for the future involving all mainstream recruitment publications.</description>
<dc:date>2005-07-07</dc:date>
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