Your institution is offered ‘shed loads’ of money by a
large, blue chip company for being the prime sponsor on/of your website. They
just happen to manufacture:
combat laser weapons
and fast food
trendy fashion garments made in third world ‘sweatshops’
1 Do you accept their offer?
If not, why?
connection not explicit
food popular with students
clothes not current scandal
2 Does it make a difference
if the ad is hosted on your website, as opposed to bought
Host locally – JISC
3 What if they just sponsor a
Chair would be OK
4 Any legal worries?
Ensure there is a good contract
5 The ASA get a complaint –
does it matter?
Only if there has been an ASA ruling
6 Who is responsible for
Put expiry into contract
7 The company want to use
Flash – OK?
Plugins slow down service and are currently inaccessible
Your institution is approached by an advertising agency
offering £2K a month for ads on your welcome page (and elsewhere). What
managerial, technical and financial issues would you need to take into account?
What happens if, after 3 months, the agency fails to honour
What if an ad campaign fails?
is it? Any restrictions?
monitors? How is success measured?
- revenue model?
- staff impact?
server – is it worth it?
model – a good deal?
proceedings if contract is not honoured?