IWMW 2001: Parallel Workshop Sessions http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#parallel Details of the parallel workshops at the Institutional Web Management Workshop 2001 en 2001-06-26 A1: E-Learning - Barriers and Enablers http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#a1 http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#a1 This highly interactive workshop will enable participants to explore and engage with the issues raised by elearning from the perspective of staff and students. Participants will develop strategies for maximising implementation in their own environments. The difference between 'information for managing learning' and 'pedagogic' approaches will be explored. The outcomes for participants will include a heightened understanding of the experience [barriers and enablers] of elearning, and the sharing of good practice. 2001-06-26 A2: Users Of Our Services (Suits You Sir!) http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#a2 http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#a2 Websites in higher education have tended to be a "one size fits all" sort of affair - the same set of pages is expected to meet the needs of a disparate range of students, staff, and visitors. If we consider students alone, common sense tells us how the needs of a campus based research student may differ widely from those of a mature undergradute enrolled in a distance learning programme. But how well do our websites cater for tailored information needs? In this workshop we will first attempt to characterise some key groups amongst our web site visitors. Next, we will take a look at some "typical" University websites and see how well or poorly they address the needs of our hypothetical visitors - a certain amount of role play will be necessary! Finally we will look at some specific instances of good and bad practice derived from our explorations and explore means by which we might better tailor our websites to suit specific clients. Ideally, we will get a mix of both content mangers and technical gurus in this session, as it is too often the case that the content providers are not aware of the technical possibilities, whilst the developers not always aware of the customer/information providers needs. This session will be very much a joint exploration rather than a demonstration of solutions, but between us we should be able to identify some useful ways forward in future developments. 2001-06-26 A3: Practical Web Strategies: Conflict, Ethics and Your Web Site http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#a3 http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#a3 Are you being asked to implement cookies or other techniques to gather and reuse user information? Do you find yourself caught up in institutional conflict about standards or centralisation? Managing an organisational Web site raises lots of difficult questions, and it is important that those issues are dealt with in an informed way. We are advised that our Web sites should be "Honest, Decent and Legal". Ethics for the web editor will be within the limits of honesty, decency and the law, but exactly where is unclear. For instance, nowadays the Web editor has technical opportunities to gather and reuse user information through cookies. There is also the potential to use "subliminal images". Just because we can technically do something, does it mean that we should do so? This session will explore the kinds of conflicts experienced by web managers, and will encourage participants to share their experiences of handling those conflicts. We will discuss ways to influence decision making and examine our role in determining how our Web sites develop. 2001-06-26 A4: CMS Case Studies http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#a4 http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#a4 Web-enabled databases are key to delivering and maintaining structured content. The first part of this session will be devoted to a "middleware head-to-head" - a compare and contrast exercise that will explore the software approaches that can connect databases to Web pages. Although structured content is important, the biggest challenge is managing less structured content. The second part of this session will present a case study of the Natural History Museum which uses a mixture of commercial and open source products to deliver an outward facing Web site and a departmental intranet. 2001-06-26 A5: Intranets http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#a5 http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#a5 An intranet is a mechanism for the implementation of an organisation's information management policy and for realising its information strategy. The policy and strategy may be very centralised and homogeneous or, as is the case with the University of Glasgow, involve a high degree of devolution and heterogeneity and the intranet to support it must reflect the way that the organisation operates. Above all an intranet is about delivering information to those who need it, when they need it. The right sort of technology can oil the wheels, whilst the wrong sort will just get in the way. The implementation of an intranet involves a large number of components to deal with authoring, authentication, authorisation, content management, notification, searching, etc. This session will provide the opportunity for participants to examine different approaches, share experience and discuss difficulties across a range of issues and technologies. 2001-06-26 A6: Web Site Redevelopment http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#a6 http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#a6 We all know now that having a Web site is not the end of the battle. Most organisations are now well past their first generation Web site, but how should we approach redevelopment (organisational, graphical and technical)? This session will address these issues through a series of short case studies, presentations of key issues, pointers to existing resources and discussions/group work. 2001-06-26 A7: E-Business http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#a7 http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#a7 The outcome of the session will be to enable Web managers to: Identify e-commerce opportunities within your institution Apply appropriate business models Convince finance people of the benefits of e-commerce Understand design, technical and resource issues E-commerce is on all our agendas as Web managers, whether we like it or not, but most institutions have yet to embrace its huge potential for both selling and buying. This session will look at various business models and at which in-house resources and/or outsourcing is needed to build effective online transaction sites. Group exercises will focus on usability and security aspects of e-commerce design. Case studies and analysis will illustrate the power, potential and pitfalls of e-commerce in Higher and Further Education, as well as providing practical starting points. A basic understanding of the use of databases for web site building and a rudimentary grasp of the financial structure of your institution will assist participants in getting the most from the session. 2001-06-26 A8: Update Your Web Skills http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#a8 http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#a8 This session aims to provide an opportunity for Web managers to update their Web skills. The session, which is suitable for both new and existing Web managers will cover several areas including strategies and tools for indexing Web sites, models for HTML authoring, the role of CSS and Web site caching strategies. By the end of the session delegates will: Be aware of the different approaches to authoring on the Web and of the advantages and disadvantages of the different approaches. Be aware of the current recommendations for standards. Be in a position to make recommendations on local authoring strategies. Be aware of the different approaches to indexing local Web resources and of the advantages and disadvantages of the different approaches. Be informed of the potential for popular indexing tools such as Ultraseek and ht://Dig. Be in a position to make recommendations on local indexing strategies. Be aware of the role of caching, both nationally and locally and of advantages and disadvantages of providing caching facilities. Be aware of the legal and ethical aspects of caching. Be aware of the common problems encountered when providing a caching service and of solutions to the problems. Be in a position to make recommendations on local caching strategies. 2001-06-26 B1: FE & HE in the UK - 'Legal, Decent, Honest and Truthful' http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#b1 http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#b1 The aims of this session are threefold. The first is to introduce the JISC Legal Information Service (LIS) what it does, what it can do, might do and what it cannot do. The service aims to focus on the needs of those working in or with ICT, including web managers. The second is to provide an update on recent legislation in Information Technology Law and how it might affect FE and HE. The third is to give you, the 'user' of the service, an opportunity to say what you want from the service, what you don't want, what else might we do and to ask questions on legal issues. The LIS is in its pilot year and feedback is very important to us. The first version of our web site is at http://www.jisc.ac.uk/legal/. Comments on the site from a professional point of view welcome (but don't be too hard on us!) 2001-06-27 B3: CMS - Buy Or Build? http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#b3 http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#b3 A discussion session based around a draft JISC TechWatch Report on Content Management Systems. Participants are expected to have read the report in advance (copies will made be available to participants of this session at the workshop) and to come prepared to engage with a panel of users who already have some experience in this area. 2001-06-27 B4: XML and XSLT http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#b4 http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#b4 These two technologies from the same family have a key role to play in helping Web professionals solve some of the most challenging problems that they face today. Here, Luminas Limited discuss the technical details, some examples of how they've used them in an HE environment and other possible uses. 2001-06-27 B5: Automated News Feeds http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#b5 http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#b5 This session will consider the requirements for automated news feeds, both on campus and in the wider context. It will investigate ways of sharing 'news' content between university departments, from commercial news providers to the campus and from the campus to external services. It will also consider whether the same techniques used to share news feeds can be re-used to share information about other digital resources. 2001-06-27 B6: Hands-On Webcasting http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#b6 http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#b6 This session will focus on production of live and on-demand broadcasts using Microsoft Windows Media products. A demonstration will be given of how to encode video using a broadcast quality camera, a camcorder and a webcam! Audience shouold feel free to actively participate during this portion of the session (we get you back in the next!). Instructions will be given to enable participants to produce three types of broadcast web pages: (1) a live broadcast with an embedded media player (2) a live broadcast with a floating media player and (3) an on-demand broadcast with a floating media player. After this, participants will use Windows Media Tools to annotate their recording. If time permits we will also investigate MS Powerpoint broadcasts. 2001-06-27 C1: Income Generation Options For Your Web Site http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#c1 http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#c1 This session will consider various options for generating income using Web sites, and discuss the pros and cons of different approaches. A case study on the potential for the use of Web advertising to generate income will be given. 2002-06-20 C2: Providing Information To Third Parties http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#c2 http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#c2 Many institutions are finding themselves receiving increasing numbers of requests to provide information about their institution to third parties. This can include bodies within the HE and FE communities (e.g. UCAS, HERO, etc.) as well as other public sector organisations and commercial bodies. How should institutions react to such requests? Should you be prepared to pay companies which say that their portal will drive traffic to your Web site? Or should you be selling your information to them! There will be a numbver of bodies which you will wish to provide information to. This might include statistical information to HESA or course and rearch information to the HERO portal. What is the best way to do this? As a case study, examples of how instituions can submit information to HERO will be given. But what if your information is stolen? The session will conclude by considering ways in which you can monitor use and misuse of your information. 2002-06-20 C3: Promoting Your Web Site: Getting Your Site to the Top of the Search Engine Hitlists http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#c3 http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#c3 Web search engines and directories like Altavista, Lycos, Yahoo and Google are commonly used by web users to find the information they require. However Web site owners and maintainers often find that their site cannot be found through search engines, even when an appropriate search term is used. Use of some simple techniques combined with a knowledge of the search engines can help to improve the chances of a web site becoming a highly valued service and getting to be number one in search results. Aimed those responsible for promoting Web services, this practical session looks at issues involved in submitting your web site to search engines and directories. It considers the use of metadata, keywords and careful design of content to help with retrieval. Other topics include using multiple domain names to improve coverage and other hints and tips on promotion including the problems associated with frames and dynamic pages. 2002-06-20 C4: Zope From Absolute Zero http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#c4 http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#c4 In this hands-on session you will: Download, install and configure "core" Zope as an NT service Gain familiarity with the Zope Management Interface (ZMI) Author a Web page within the Zope environment Download and install additional Zope "Products" so as to extend the core Build a simple Web application that can browse and edit database records 2002-06-20 C5: Approaches To Personalisation http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#c5 http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#c6 his session will look at the area of Web site personalisation and in particular examine online customer relationship marketing practices. Examples of how these techniques have been put to good practice in large commercial sites will be presented and then a general discussion on how these can be applied to the institutional Web site context. 2002-06-20 C6: Benchmarking Web Sites http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#c6 http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#c6 In this hands-on session delegates will use a variety of Web-based tools to analyse their Web site and compare their Web site with others in the community. Delegates will discuss the findings and the implications of the findings. Delegates will provide suggestions for further benchmarking activities, which can be implemented locally, regionally or nationally. 2002-06-20