Is All Publicity Good?

Aims Of This Exercise

This exercise is intended for use in discussion groups. The aims of the exercise are to discuss whether all publicity is good publicity.

2.1 Use of Your Domain Name

Go to the URL <http://www.leeds-university.co.uk/> or <http://www.999angliapolytechnicuniversity.com/>.

What would you think if this happened to your University?

What would you do if this happened to your University?

2.2 Portals To UK Univerisities

Go to the URL <http://www.university-link.com/> or <http://www.directory4students.com/>.

Do you think that this portal provides added value to the HE community?

How do you feel about being included on this portal (if this is the case)?

How do you feel about being excluded on this portal (if this is the case)?

2.3 Complaining

If you are unhappy with the third party services mentioned above:

· What do you think should be done?

· Who should be involved?

2.4 Monitoring

How should we:

· Monitor new portal services which link to us?

· Monitor sites which make use of our text?

· Monitor sites which make use of our images and other resources?