This exercise is intended for use in discussion groups. The aims of the exercise are to agree on the scope of the 90 minute workshop.
Individually write down up to 3 things which you hope to gain from this session.
The first brainstorming session will take place in small groups. You will spend about 15 minutes on this topic.
First appoint a reporter who will spend a few minutes in reporting back on your discussion.
Address the following issues.
· What can we gain from “advertising” (using the term in its broadest sense)?
· What different options for “advertising” are there?
· Who can we learn from?