Text Box: A-1

Session Aims

Aims Of This Exercise

This exercise is intended for use in discussion groups.  The aims of the exercise are to agree on the scope of the 90 minute workshop.

1.1     Session Aims

Individually write down up to 3 things which you hope to gain from this session. 






1.2     Thinking About Advertising

The first brainstorming session will take place in small groups.  You will spend about 15 minutes on this topic.

First appoint a reporter who will spend a few minutes in reporting back on your discussion.

Address the following issues.

·        What can we gain from “advertising” (using the term in its broadest sense)?

·        What different options for “advertising” are there?

·        Who can we learn from?